STATUS OF THE POLICY
This policy sets out our rules on data protection and the legal conditions that must be satisfied in relation to any act taken in relation to personal information, including but not limited to the obtaining, handling, processing, storage, transportation and destruction of personal information.
The information is subject to certain legal safeguards and restrictions set out in EU General Data Protection Regulation (“GDPR”) which is due to be implemented into UK law under what will likely be the Data Protection Act 2018. Roles and responsibilities.
Skipton Boat Trips Ltd. is the data controller over the personal data it holds, meaning it has the primary responsibility to ensure that the GDPR is complied with and for defining the purposes for processing your personal data and also for compliance with the data protection legislation.
Skipton Boat Trips Ltd. processing of your personal data
1.2 Booking your ticket or other services
When you book any product or service with Skipton Boat Trips Ltd. you will be asked to provide information such as your name, phone number, e-mail address and payment details. Depending on your specific booking details, additional information might be requested, such as date of birth etc. In addition, when you request special assistance, such as special diet or wheelchair services, you might need to provide related sensitive data such as your health condition.
When you change your booking or otherwise seek other support from us, we will process the above-mentioned personal information we have collected from you. Your name as well as your contact information will be used by us to keep you informed of your bookings. This includes sending you reminders by SMS, email or phone regarding your booking and notification of any disruption if your booking is delayed or cancelled. The purpose of these processing activities is to provide you with the products and services you have booked from us.
You also have to provide your payment details (e.g. card number and expiry date) in addition to other personal data to complete your payment. These data, in particular your name, address, e-mail address and will be disclosed to our payment services providers, for the purpose of receiving your payment and completing your booking. If you request for refund of your payment, these data will also be processed.
To fulfill our legal obligations, we may disclose your data to e.g. your card issuer, maritime security services, or the police. For this purpose, the data we process may include your name, address, e-mail address, and payment details.
The information you have provided for the purposes of booking and booking management will be stored up to 10 years until it is not necessary for us to protect and defend Skipton Boat Trips Ltd..
The legal basis for the processing of your data as described in this section is your acceptance of the Terms and Conditions under which you book from us and our legitimate interests to operate our business, or otherwise that it is necessary to fulfill our legal obligations.
1.3 Customer Support
Skipton Boat Trips Ltd. has various forms of customer support in order to help you. For us to be able to provide you with customer support, we will process your personal data to identify you and help you as best we can. On our website, you will be able to start a LiveChat or submit a questionnaire form, or you can also contact us by phone, via email or letters, or via social media; and when you communicate with us via any of these means, we will help you with inquiries, questions or feedbacks concerning our services. Depending on your inquiry, question or feedback, you may be asked to provide additional personal data.
After you have contacted Customer Support, we will examine the content of our communication with you, for instance, the recording of our communication with you when we deal with your complaint. This is to control the quality of the service we have provided to you. For this purpose, your personal data such as your name and contact details may be processed.
To maintain our service level, we may conduct data testing regarding our websites and mobile applications when an error occurs or when any change is made to our system, and this involves processing your personal data. This enables us to debug (to eliminate technical errors) our systems, to correctly display any changes made by you or us that are relevant to you, and to ensure the proper functioning of these websites and mobile applications.
We also produce reports and statistics by analyzing the data you have provided to us, such as your name and contact details. The purpose is to improve our service and to provide you a better user experience next time when you use our services.
If we detect irregular activities on your account, we will take necessary steps. These might include processing your personal data.
Aiming to help you make the most of the offers provided by us, we will send you or in other ways make you aware of various activities and offers via email, which may include newsletter, e-shots, unique offers based on your preferences, or information on other special or seasonal offers. For this purpose we will process your e-mail address, booking history and campaign participation history.
We may also send you offers related to your upcoming booking via email; for this purpose we will process your e-mail address and booking history. In addition, we will also remind you via email about your uncompleted booking, and provide you easy access to your uncompleted booking process; for this purpose your email address and your web-behavior data concerning your uncompleted booking will be processed.
Skipton Boat Trips Ltd. strives to be as relevant as possible for each customer across different digital channels. If you have visited our website, we may present relevant offers to you on other digital media based on your web clicks. Anonymized IP in cookies will be processed for this purpose. When you visit our website we will use your on-line behavior in order to present relevant offers through our internet portals, e-mail campaign and in other digital media.
For the purpose of improving our communications with you, we also carry out market research, which can be conducted by using your personal data to connect various data sets. Personal data in analytical data sets will always be deleted after the analysis.
You are free to request deletion of your personal data used for marketing by contacting as at the details given below. As for anonymous user cookies, they are not identifiable to a specific person but will nonetheless be deleted according to industry practice.
The legal basis for processing your personal data is your consent and our legitimate interests to operate and improve our business. Please note that withdrawal of any consent does not affect the lawfulness of the processing that has taken place based on a consent given prior to the withdrawal.
- IP Addresses
Skipton Boat Trips Ltd. may also track your domain name or IP address to assist our marketing efforts as described above. For some computers, the IP address is a globally unique identifier of your computer. Multiple users of the same computer will share the same IP address. However, in most cases your ISP (or network server, if a business user) will allocate you an IP address only for the duration of your online session (about 80% of all surfers are using “temporary” IP addresses). This means that, even when your IP address is noted, it is unlikely you will have the same IP address next time you use the internet.
Skipton Boat Trips Ltd. uses its own cookies and cookies supplied by large and small advertising and analysis companies to assist with transactions, to advertise to consumers and to understand the behaviour of users on the company’s websites in order to make them easier to use.
If you do not wish to have cookies placed on your computer, you can disable cookies through your Internet browser. Disabling cookies will not prevent you from accessing any portions of the Skipton Boat Trips Ltd. site or service.
- Opt-In and Opt-Out
The Skipton Boat Trips Ltd. site always requires users to actively select that they receive promotional communications from Skipton Boat Trips Ltd.. We will never assume acceptance. In addition, every email sent out by Skipton Boat Trips Ltd. will contain instructions on removing that e-mail address from lists for further mailings.
- Right to Erase
Skipton Boat Trips Ltd. must erase personal data at the request of the data subject, but only in limited circumstances, namely where:
- the personal data is no longer necessary for the purpose it was processed;
- Skipton Boat Trips Ltd. originally relied on consent, that consent is withdrawn and has no other legal basis for processing;
- the data subject has objected to the use of their personal data for direct marketing purposes, and Skipton Boat Trips Ltd. only uses that personal data for direct marketing purposes;
- the personal data is unlawfully processed; or
- the personal data has to be erased for compliance with a legal obligation to which Skipton Boat Trips Ltd. is subject.
Under the GDPR Skipton Boat Trips Ltd. as a data controller, when instructing a data processor to process personal data on its behalf, must ensure that there is a written contract between Skipton Boat Trips Ltd. and the processor dealing with a prescribed list of matters.
- Notification of breaches
Skipton Boat Trips Ltd. is required to report certain security breaches (as defined above) to the ICO and the data subject.
All security breaches should therefore be notified to Skipton Boat Trips Ltd.’s Data Protection Officer – [email protected]
- Transfers overseas
Where personal data must be transferred outside of the European Economic Area, Skipton Boat Trips Ltd. is required to ensure certain safeguards are in place guaranteeing a similar level of protection to the data subject as they would have within the European Economic Area.
We consider good privacy practices to be very important. If you believe this document or our practices can be improved, please e-mail [email protected]
Skipton Boat Trips Ltd.
Wharf Office, Waterside Court,
Skipton, BD23 1LH
This policy was last modified on January 1st, 2020.